Month: December 2013

Accreditation for an independent, single-site language school: the advantages still outweigh the disadvantages

This week, the deadline passed for the US’s Intensive English Programs to be accredited in order to issue student visas. Nate Freedman, Campus Director at Boston-based Language Skills, gives a first-person account of the accreditation process of an independent, single-site language school. 

James Stakenburg, Head of Teacher Training at Rennert, recently presented his case study of going through the accreditation process (The PIE News, October 25), stating that “the advantages far outweigh the disadvantages”. And as the accreditation deadline draws closer, we are continuing to hear from both members of the accrediting bodies and the schools they accredit on the challenges and benefits of accreditation.

From the perspective of an independent, single-site language school, where administrators and faculty already “wear many hats”, adding the task of accreditation, which requires a comprehensive review of the entire program, poses so many challenges that during the application process the potential benefits of being accredited can seem distant and unattainable. Throughout our journey to accreditation, we asked ourselves many times: will the advantages of accreditation really outweigh the disadvantages?

Well, now that Language Skills has received initial accreditation with CEA, the benefits are becoming clear, and I can begin to reflect on the question of whether the benefits outweigh the drawbacks.

Advantages: Our faculty loves the improvements to the program. Clearly written syllabi and curricula with relevant course goals and student learning outcomes make their jobs easier and more enjoyable. Improved faculty orientation and ongoing professional development provides greater job satisfaction. Upon hiring our newest instructors, we heard a lot of, “wow, I am so impressed with how organized you guys are!”

Students also enjoy the increased structure and relevancy of their courses, and it allows us to market the program with greater confidence. No longer do we believe our quality is on-par with international and multi-site programs, but we have evidence to show it.

Disadvantages: Along with being a language school, we can’t forget that we are also a small business! Maintaining a healthy small business requires the careful allocation of resources, and finding the resources to go through and now maintain accreditation was and continues to be our biggest challenge. Mr. Stakenburg admitted that Rennert “took someone off their regular job full-time for three months and most staff had extra work to do as well” to prepare for accreditation. We too had to find creative ways to meet the demands of accreditation with limited resources.

Yet, as I’m sure many of The PIE News readers can attest to, working with limited resources is not something only schools of our size and model face, and that all US language schools facing the December deadline of accreditation will see unique challenges and benefits.

In our case, accreditation has already opened new marketing channels and increased employee and student satisfaction, and we have managed to do it all with our own internal resources. It appears that Mr. Stakenburg’s claim was right: even for independent, single-site language schools like ours, the advantages of accreditation still outweigh the disadvantages.

Are pig trotters the best we have to offer China?

“Providing young people with opportunities to live and work in the UK is likely to do far more to build an appreciation of ‘British norms and values’ than bungled conversations between the prime minister and Chinese officials”

“Nothing says ‘declining international influence’ like heralding a deal to export pig semen and trotters as ‘doing all we can to ensure that businesses up and down the country reap the rewards from our relationship with China’.

In the week that David Cameron led the UK’s largest ever trade visit to Beijing, new research by IPPR shows the UK has a much better export offer to make.  China sends out more international students than any other country in the world. And as China’s economy grows, so does demand for international education.

Using such trips to encourage more Chinese students to study in the UK would be a ‘win-win’ for China and the UK. The UK’s education sector is globally renowned. But its funding structures are in a mess. Billions of pounds in student loans are likely to go unpaid. Last week the government had to stop some universities offering places to UK students due to a lack of funding. The government pledged in the autumn statement to lift the overall cap on UK students in 2015. But there are serious question marks over how this will be funded. In this context, international students provide vital revenue. The Department of Business Innovation and Skills (BIS) estimate that they contribute over £13 billion to the UK economy each year, generating 70,000 jobs and keeping courses like maths and engineering viable. And there is room for growth: BIS estimates that the number of international students in UK higher education can increase by 15-20 percent over the next five years. In addition, providing young people with opportunities to live and work in the UK is likely to do far more to build an appreciation of ‘British norms and values’ than bungled conversations between the prime minister and Chinese officials.

Yet we heard nothing from David Cameron about this. The UK’s competitors, such as Australia and France have streamlined their visa processes and put together packages such as improved work rights to entice globally mobile Chinese people to study in their institutions. But the UK has done the opposite. The UK’s ‘post-study work’ route was closed in 2011. Application requirements have been made more convoluted. Education providers are being forced out by the cost of meeting strict regulations. Despite significant global growth, the overall number of international students coming to the UK to study has dropped from 245,000 a year in 2010 to just 176,000 a year.

The Government claims that the lower numbers are a result of tough action against ‘bogus students’. But the Home Office’s own analysis shows that ‘bogus students’ only account for a small part of this reduction. Rather, the reductions in student numbers are because of the government’s commitment to reduce net migration to the UK. International students comprise one third of all immigrants to the UK. In order to reduce immigration, the government have to drastically reduce the number of international students. While there is an argument to be had about reducing migration for other reasons, reducing the number of genuine students is directly against the UK’s best interests and is causing profound damage to a vital export industry. Importantly, this is an issue on which government, the education sector and public all agree on: 68% of British people want to see the number of migrants coming to study at UK universities maintained or increased.

The government faces a difficult problem balancing support for the education sector with responding to public concern about immigration. However, the policies the Coalition is pursuing are achieving neither. Instead, the government need to commit to increasing international student numbers by implementing a package of measures to attract the brightest and best while clamping down on abuse and ensuring that students contribute to life in the UK. Not to mention, promoting the UK’s colleges internationally. This will allow the UK to retain its reputation as a world leader in quality education, as well as provider of porcine products.”

Jenny Pennington is Researcher at IPPR. She tweets at @JennyIPPR