How to attract Chinese students: four tips for overseas universities

“Chinese parents and students are in an investment mindset when they are looking to study overseas”

Susan Fang, CEO of Academic Powerhouse, writes about what Chinese students and parents look for in an overseas university. Part of OxBridge Holdings, Academic Powerhouse is a leading educational consultancy providing independent and professional advice on all aspects of UK education as well as all aspects of China and Far East education.

Studying overseas has become a fashion, a new normal in China.

According to China’s Ministry of Education, 459,800 Chinese students went abroad in 2014, an 11.1% increase over the year before. China has now become the world’s top source of overseas students, with 14% of the global total.
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