“They understand the need for a practical and marketable skill set”
Gen Z was born between 1997 and the early 2010s and are now in high school, university, or looking for their first job. They grew up during the 2008 recession. Their older friends entered the workforce juggling a few part time roles serving the needs of the on-demand economy.
The last year has seen Gen Z’s time at high school, university or their first job disturbed by the global pandemic. Potentially there is also a post-pandemic recession brewing which will further affect their future career opportunities.
In order to tap into their interest in online education and cater to their needs, learning needs to meet three criteria: be affordable, mobile-first and help them future-proof their careers. Hanna Celina, director of insights at FutureLearn.com, explains.