The challenge of attracting international students in an increasingly competitive marketplace
“Universities might not be corporate entities, but they do need to adopt a business mindset to compete successfully”
How can universities in the UK protect themselves from losing ground to other countries hungry to encourage more applications from international students?
Although currently sitting at number two in the global rankings, the higher education sector is facing rising competition from other nations keen to maximise the income and enrichment that international students bring to campuses. And the stakes are high, writes Ian Anderson, Global Enterprise Architect at Ellucian.