Why getting the university digital experience right will attract more international students
“Students expect their university’s digital experiences to be as good as services like Facebook, Amazon or Netflix”
Historically a strong university brand has to a certain extent guaranteed student numbers and in turn high National Student Survey scores, but for the current TikTok generation of students who expect high-quality and personalised digital experiences in every aspect of their lives, their education is no exception.
Yet despite the Covid pandemic accelerating the move to digital, most UK universities are still not offering what students would regard as ‘state of the art’ digital experiences. The result – a digital experience gap between what students expect from their universities and what is being offered.