Tag: IDP Education

Leveraging data science and human expertise for student success

“Our industry is undergoing a transformation driven by data science and technology, enabling us to offer more tailored recommendations and fast-track the student application process”

For many ambitious students, pursuing a global education is a life-changing decision. It opens doors to new opportunities, broadens perspectives and equips them with the skills and knowledge to thrive in an increasingly globalised world.

Yet with so many study options available, and access to both in-person support and online support, how can students confidently navigate this journey and make informed decisions that set them up for success?

For me, working in international education over the past 20 years has been a great privilege, and these days it feels like an even bigger responsibility.

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When we reassure students that the UK and US are safe and welcoming, we cannot be vague or elusive

“If you were to ask most colleagues across the HE sector whether or not they believe that the UK is tolerant and inclusive, then the likelihood is that they would say ‘yes’. There may be a pause before they respond”

As the turbulent political landscapes in the UK and US have some international students questioning how welcoming they really are, Martyn Edwards, head of marketing and business development for IDP, considers what educators can do to reassure students.

If you were to ask most colleagues across the HE sector whether or not they still truly believe that the UK is secular, tolerant and inclusive, then the likelihood is that they would say “yes”. There may be a pause before they respond, due largely to the events that have followed 2016’s EU referendum, but the answer would be affirmative.
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Martyn Edwards
Martyn Edwards is Head of Marketing and Business Development for IDP, working closely with partners in the UK and US. Prior to joining IDP he has held senior positions at a number of organisations including the British Council and the University of Nottingham.