“Strategy is about more so much more than glittering generalities or the constraining rigidity of fixed plans”
With the sector facing unprecedented challenges – and with internationalisation at the heart of many of these challenges – now is a critical time to think deeply about what constitutes an effective internationalisation strategy.
A recent review of some 52 university strategies undertaken by Goal Atlas found that nearly two-thirds of these ended in 2021. When I spoke at the annual conference of the British Universities’ International Liaison Association (BUILA) in July, I was pleasantly surprised to learn that my session on developing effective international strategies in uncertain times was the largest attended session of the conference.
Clearly, there is both a need and an appetite for strategy. But what makes a strategy a good strategy?