“Reaching Chinese students is easier said than done in a highly unique digital ecosystem in which many large universities have failed”
China remains the top source of international students globally with over 600,000 Chinese students leaving the country in 2017 to pursue an education overseas.
The US, Australia, the UK and Canada are still the most popular study destination countries, but the competition and interest for countries such as France, Germany and the Netherlands are growing. Add to that political factors impacting international student recruitment such as the Trump effect and Brexit, and it is clear that universities need to work harder to attract Chinese international students to their institutions.
However, reaching and marketing to Chinese international students is easier said than done in a highly unique digital ecosystem in which many large universities have failed.