“We’ve seen a significant rise in ad spend for social media and the like, yet direct mail is still proving successful”
First impressions count when it comes to educational marketing. In this week’s PIE Blog Jason Sullock, marketing manager at UK mailing house Washington Direct Mail discusses the potential for direct mail and how you can get the most from your strategy.
Educational marketing is critical to boosting the profile of your school and encouraging those prospects to visit.
In the digital age, we’ve seen a significant rise in ad spend for social media and the like, yet direct mail is still proving successful. We live in a world where 269 billion emails are sent per day, with the number expected to rise to a staggering 333 billion.
The increasing chance of losing consumers due to email marketing getting lost in the sea of junk mail is growing, and the change is occurring.
“In 2018, the likes of Facebook and even Google opted to incorporate direct mail into their marketing”
Nevertheless, we certainly cannot undermine the success rate for online advertising. However, place the two communication methods together and you have a force that is, quite literally, unstoppable. The sheer number of people you can target is astonishing, and multi-channel integration has also proven its success rate, lifting response rates by an impressive 118%.