Category: International student recruitment

Lessons learnt from lockdown – how international business is evolving

“My worry was that being forced to work from home could be very demotivating and this would be absolutely disastrous.”

At the end of February I went to Abu Dhabi for the BSME conference, remembers the director of m2r Education Munir Mamujee,  a great event which was supposed to be the highlight of our Q1 international business develop strategy. The conference never happened due to Covid-19 and I ended up in lockdown  at the hotel for five days. It was a rather surreal experience and one I hope never to repeat.

Fast forward and here we are. My team could have vanished, our international business could have ended and all of us could have been on our respective sofas watching daytime TV.

Yes we, like virtually every business out there, have had to make some dramatic changes and accept that for some time to come, it’s not business as usual.

As a business owner I initially went through the usual initial emotion of woe is me, head in hands, wondering what the hell we were going to do.

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COVID-19 highlights need for recruitment automation

“Many HEIs were already struggling with fluctuating international enrolments due to unpredictable political and economic conditions”

UK universities face significant financial losses in international tuition fees as Covid-19 decimates prospective enrolments. However, automating recruitment processes mitigate the potential for economic ruin says Jeffrey Williams, co-founder at Enroly.com.

As global leaders in higher education, UK universities are heavily reliant on international tuition revenue, with the most important recruitment markets for the UK are China (120,385); India (26,685); the United States (20,120); Hong Kong (16,135), and Malaysia (13,835).

Indeed international students make up 20% of the UK’s undergraduate student body and a staggering 35% of all postgraduates, meaning there are close to half-a-million international students in the country at any given time.

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This too shall pass – reflections on international education crises

“At some point during each crisis, we worry about the long-term impact on international education”

I remember the feeling, writes Kerry Geffert, product evangelist for Terra Dotta. Restless, hard to focus, antsy, anxious, neither depressed nor positive. It was right after 9/11. Our world had turned upside down and, when we got past the immediate personal implications, those of us in international education wondered what the future held for the work that was near and dear to our hearts.

At that time I was also Conference Chair for the 2002 NAFSA Annual Conference. When we held our first meeting of the planning committee following 9/11, I started by admitting that I had had trouble focusing on our tasks. There was an immediate collective sigh of relief. Turns out I was not alone.

Two lessons from that experience: We are not alone in our feelings of uncertainty. And our professional/industry peers and colleagues are an important part of self-care and mutual support.

As the COVID-19 pandemic continues its spread, international educators are in month three of the crisis. First, dealing with the impacts in China, then fear and impacts as the virus spread abroad and now, here at home.

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Rethink 2020: Five trends to watch

“In these trying times, rather than fret about the future, it’s useful to take a step back and assess”

Recent head-spinning events – raging fires causing university closures in Australia; the UK exiting Europe; and most recently, a coronavirus outbreak bringing global mobility to a standstill – has the international education sector battered as if by a hurricane of headlines, writes Anna Esaki-Smith, Co-Founder and Managing Director of Education Rethink.

While none of these occurrences relates directly to education, they pose fundamental risks to an industry whose very core is rooted in the free movement of people. However, in these trying times, rather than fret about the future, it’s useful to take a step back and assess.

In Education Rethink’s latest report, Rethink 2020: Five Trends to Watch, we go back to basics by examining the foundational undercurrents driving student mobility towards the English-speaking world.

Consider that, in 2019, the total population of international students across the US, UK, Australia and Canada – grew by more than 115,000, according to the latest student visa issuance data.

But focusing on increasing numbers alone is not enough. Where are students coming from? And what are the factors driving those flows?

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The secret behind Tik Tok success every student marketer needs to know

“You don’t have to reinvent the wheel, but you do need to think about how your content will work on Tik Tok”

Do you ever find yourself giving Tik Tok one quick look and being totally overwhelmed by the confusing dance routines and ‘Mr Sandman challenges’? Don’t worry, you’re not alone, writes Eleana Davidson, marketing executive at Akero and Natives.

Frantic, fast-moving and creative, Tik Tok is the natural home of Gen Z. But how to include it in your student marketing is a whole other ball game. So what if we told you that there’s a way to access the estimated 200 million+ UK 16-25 year olds currently on Tik Tok and get your brand in front of them in a place where they’re already hyper-engaged and receptive.

In an efficient, simple, clever way, harnessing the know-how of experts 10 years in the student marketing game. All while being cost-efficient and result-guaranteed. Yes, you’d probably say it sounds too good to be true. But it’s not – and it really works.

Let’s take a look at the challenges all student marketers face at one time or another, and give you the secret to overcoming them.

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Universities Launching Pathways Themselves, Part 3

“Too often, we see communication that’s unidirectional from institution to agency”

Part 3 of our 4 part series on pathway programs. For part 1, please click here

In addition to Larry and Rick, who authored blogs #1 and #2, there is another co-author on this blog: Vanessa Andrade is director, International Partnership & Program Development and Deputy Senior International Officer at California State University, Northridge.

In our previous blogs, we noted that if you are thinking about a pathway partner, it is likely you are seeking outside help to overcome internal resource constraints.

Our contention throughout this series has been that much of the value that third-party pathway providers offer can be developed in-house, using a coordinated approach we call the Coordinated International Student Success Infrastructure (CiSSi) model.

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Want student-first admissions processes? Look to your student services peers

“When we hewed closely to student needs and perceptions… the international student and scholar community flourished”

Ryan Fleming is a client director with IDP Connect. In this blog, he discusses the importance of institutions paying attention to students’ needs and perceptions when considering new policies or processes.

About nine years ago, I embarked on my international education career by joining the international student and scholar services (ISSS) team at Kent State University in Kent, Ohio. Though I didn’t realise it at the time, my years in Kent would prove formative for the way I approached a subsequent career lane change into the private sector.

At Kent, my role was equal parts strategic and operational: build the systems that would support and nurture students while simultaneously counselling them personally within the framework of that system. For my teammates and me, international orientation involved equal parts planning and delivery: figuring out what students needed to know, when and how they needed to know it, and then being the ones to tell them ourselves.

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Canada and Australia: The dark horses of international education

“The diversity in Canada’s student population is something that Australia is looking to replicate”

Graham Edward is Enterprise Sales manager at edtech platform, Cohort Go. In this blog, he discusses some of the similarities and differences between the “dark horses” of international education, Canada and Australia.

 With roughly five million students studying internationally in 2017 alone, the future looks bright for international educational institutions – especially those in Canada and Australia. These two countries are consistently ranked in the top five for inbound international students. When you consider that the top two countries on that list – the United Kingdom and the United States – are facing continued political challenges that could potentially alienate students, the maple leaf and southern cross shine as top contenders.

Between 2016 and 2017, Canada recorded a 17% increase in international student numbers, and for the first time last year, leapt ahead of both Australia and France to become the fourth most popular destination for international students globally.

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Why you need to be using 360° photography in your international recruitment

“360s are a brilliant online tool for international students to use in helping them make the right decision for their education needs”

Ash Burling is a senior photographer at Revolution Viewing – the sector’s leading provider of rich media solutions. In this blog, he explains why viewers like 360° images so much and why you should be using them in your international marketing.

 If a picture says a thousand words, how much is a 360° one saying? Well to be honest: a lot more. 360s get the international viewer right into the heart of a university environment so they have a completely immersive experience of viewing it.

Imagine you’re a student in Dubai looking to study at the University of Hull, but you’re unable to visit. No worries, just check out the 360 tour we made for them! You get to explore the full campus and the facilities from the comfort of your own home.

 

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What’s heating up in international higher education for 2020?

“In 2020, we see campuses adapting to new norms by putting processes in place to proactively help international students feel welcome”

Anthony Rotoli, CEO of Terra Dotta – specialists in enrollment, mobility, and risk management software for higher education –  explores some trends that are likely to heat up in international education in 2020.

The world of international higher education is continually changing – whether due to recent shifts in global dynamics, diversifying student populations or international education-focused priorities evolving across institutions.

Also, many colleges are responding to dropping international enrollment numbers among first-year international students, causing them to modify their own recruitment efforts and programs supporting international education. Let’s explore some trends that we see heating up in international education in 2020.

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