The birth of a “higher education influencer”
“In March 2021 Z.J. started livestreaming from Chicago area universities on WeChat and immediately found it was a big hit”
The world of international higher education recruitment has traditionally been a very analogue affair. Typically, a representative from a university will do a tour of a region of the world and dutifully set up a table in the lunchroom or another high traffic area in the hopes of attracting the attention of students who may both be interested in learning about their university and speak English well enough to engage in a discussion.
Information is shared via brochures and websites and students are left to fill in the rest with their imagination or via online searches until they have a chance to visit in person.
However, during the pandemic and with a mission to pivot his already successful tourism and commerce marketing business, Z.J. Tong found a way to bring the schools into the phones, and homes, of China. Witness, the birth of a “higher education influencer”.