What we learnt taking our study fairs online
“It’s certainly not all been smooth-sailing, but we’ve had some successes, and have learnt a huge amount”
With our events calendar regularly topping 18 events per year, I feel well versed in running physical study fairs, but virtual fairs were a new venture for myself and FindAUniversity.
Between deciding to run a virtual study fair and the actual event, we had just six weeks – to secure exhibitors, get to grips with the software platform, plan a talks programme, promote the event to students, and run it.
After being thrown into the virtual fair world, we’ve come out the other side having achieved some fantastic successes, including having over 70 universities exhibit, over 3,400 visitors attend, and our exhibitors receiving an average of over 200 leads.