The Role of a PR practitioner in the field of Education
“We live in a ‘post-truth’ era where our school’s image can easily swan around myths that ought to be debunked”
Not too long ago, I was at an international educational conference presenting on successful PR strategies that could be implemented in an academic setting. Before I dived into my five effective and promising strategies, I found myself at odds with the reaction of my attendees. I know I wasn’t saying anything out of the ordinary and surely my presentation was based on my PhD research in PR and the field of international education.