“Although digital seems to offer several benefits… print media has a very important role in customer behaviour”
Over the past few years, the digital age has had a major impact on how business is done. Many companies in our industry have shifted focus to email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales.
The one medium that is largely overlooked is print media. As CEO of multiple companies embracing the digital age, why do I still believe that print provides incredible marketing opportunities and still has a place today within our education industry?