The campaign trying to make subtitles the default for kids’ TV
“If you suddenly found subtitles on your children’s Netflix account last year – that wasn’t a coincidence”
This story starts back in 2019, when Henry Warren had a conversation with Oli Barrett over coffee about a news article that Oli had read on how turning on subtitles on children’s TV content had a dramatic positive impact on their reading proficiency, writes Nina Hale from the Turn On The Subtitles campaign.
Slightly sceptical but intrigued, the two sought out the academic who had conducted the study and took his research, along with a mountain of similar studies, to The National Literacy Trust to review.
Once validated, they set off on a quest to make sure this information reached every household with young children.