How TNE & International Education will penetrate Egypt in 2019
“Students will be able to live out their dreams right where they are”
Egypt’s education sector has been facing a discrepancy between supply and demand for the past few years in terms of accessibility and quality. The solution to amend this is to seek education abroad, even though in most cases, the student’s choice of academic disciplines is offered in Egypt.
It is quite a bummer since not all students are able to afford the luxury to “study abroad”. This is due to a multitude of reasons, parents being the main concerned party. They wouldn’t let their children go on their own out of fear and security as well as being incapable of sustaining the financial implications. Torn between wanting to get their money’s worth, and not knowing if studying in Egypt is doing that for them, they wonder if there is a way to bring the best of both worlds: high-quality education and staying in their country.
And there is!
The solution to all these issues is the new government direction happening in the New Administrative Capital. The New Capital is envisioning 2,000 academic institutions to be built ranging from schools to universities and among them, 6 are licensed to apply the International Branch Campus (IBC) model. An international academic institution would partner with an Egyptian investor to collaborate together in providing an education similar to the home-based campus.
“Student employability is the ultimate measure of success for the academic and non-academic participants”
The institution would be responsible for the curriculum, faculty, teaching techniques, the works up until awarding the accredited degree. The curriculum is set to meet market needs, country national projects and students’ needs, and encourage cross-disciplinary collaboration between students and faculty. Thus, the students would not only focus on their academic discipline but also their subjects of interest and shape them for tomorrow.
One of the six licensed investors is El Sewedy Education, and they decided to approach the IBC model in a unique way, to position their campus as a global knowledge hub with academic partners from different parts of the world to provide a truly global experience to the community participants, an experience that will be available for students in September 2019.
Since students are the most important stakeholders in the eyes of the Egyptian authorities and the six participants, their employability is the ultimate measure of success for the academic and non-academic participants.
Additionally, the students will be able to live out their dreams right where they are, while their parents would be offered a way to improve their children’s chances of success aided by the provision of quality education without having to leave their hometown.
It might sound surreal now but it won’t be long until it becomes the norm.
About the author: Jayda Shaalan serves as the Junior Business Development Coordinator at El Sewedy Education.