Category: Edtech

Why MOOCs and executives don’t mix

“Expecting executive learners to stay the (online) course based on a cobbled together jumble of videos, articles and chat rooms is farfetched”

Paul Hunter, director of IMD’s Corporate Learning Network, argues that MOOCs aren’t best suited to executives, and offers some tips about making virtual learning more appealing.

After the scurry of educational providers scrambling to be part of MOOC mania, the hype has all but dissipated, primarily due to low traction rates and lackluster results.

Undoubtedly, MOOCs have their place for disciplined and curious individuals with an iron will, available time and a natural predisposition to persevere. However, for time-stretched executives juggling high-pressure professional objectives and increasingly scarce personal time, MOOCs have not provided the hoped for panacea.
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Paul Hunter is the Director of IMD’s Corporate Learning Network. He is also Vice-Chair of ELIG (European Learning Industry Group), and a steering committee member of EFMD’s CLIP (Corporate Learning Improvement Process).