Tag: Digital

Why getting the university digital experience right will attract more international students

“Students expect their university’s digital experiences to be as good as services like Facebook, Amazon or Netflix”

Historically a strong university brand has to a certain extent guaranteed student numbers and in turn high National Student Survey scores, but for the current TikTok generation of students who expect high-quality and personalised digital experiences in every aspect of their lives, their education is no exception.

Yet despite the Covid pandemic accelerating the move to digital, most UK universities are still not offering what students would regard as ‘state of the art’ digital experiences. The result – a digital experience gap between what students expect from their universities and what is being offered.

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The art of data science

“Digital experiences can now offer a level of personalisation that has not been possible before. That is what we need for our students exploring courses”

With the launch of IDP Live planned for the second half of 2021, IDP Chief Data Officer Stuart Nickols explains about how he and his team have used data science to build and improve the app for our students.

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The future of online learning is on-demand

“There is a visible need for more relevant digital learning experiences”

The global education sector has experienced more disruption and rapid change over the course of 2020 than it has over the past few decades, writes Susannah Belcher, Chief Operations Officer at FutureLearn. As schools close, universities pivot harder to digital, and professionals need to adapt and reskill, the demand for online learning is set to pick up rather than slow down.

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