Higher education needs international student engagement more than ever – and the solution is clear

“Set up right, chatbots in higher education can handle over 80% of all queries”

International student engagement is crucial to higher education, from the first touch to the last. Each interaction is vital – from engaging with prospective students to support admission targets, to connecting with current students to ensure they feel supported and don’t add to the worryingly-high dropout rates.

However, many departments are struggling to connect with international students, and it’s having a clear and damaging effect. In the 2020-21 academic year, the number of international students at US colleges fell by 15%, according to the Institute of International Education and the US Department of State’s Bureau of Educational and Cultural Affairs.

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