Gen Z

Tag: Gen Z

Higher education needs international student engagement more than ever – and the solution is clear

“Set up right, chatbots in higher education can handle over 80% of all queries”

International student engagement is crucial to higher education, from the first touch to the last. Each interaction is vital – from engaging with prospective students to support admission targets, to connecting with current students to ensure they feel supported and don’t add to the worryingly-high dropout rates.

However, many departments are struggling to connect with international students, and it’s having a clear and damaging effect. In the 2020-21 academic year, the number of international students at US colleges fell by 15%, according to the Institute of International Education and the US Department of State’s Bureau of Educational and Cultural Affairs.

July 18, 2022
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Edtech, Europe, Higher education, Innovation, Student Services

Flipping the script: Facilitating Gen Z student success and post-pandemic recovery in international education

“In short, Gen Z perceives overseas study as more than getting an outstanding degree”

The Covid-19 catastrophe has led every sector in every corner of the globe to rethink its modus operandi. In the context of international education, that means considering more carefully the changing expectations and motivations of the rising generation of international students, using them as guiding principles around which to imagine new modes of recruitment and teaching, writes Vice President, Market Research and Insight at INTO University Partnerships, Parves Khan.