The UK can do better than “the land of fish and chips”
“Far from portraying the UK as a “lifestyle” destination, we should promote our world-leading graduate outcomes”
A radio advert carried by a number of leading Malaysian radio stations for the previous British Council Education Exhibition – promoted the UK as “the land of fish and chips” with universities that “provide scholarships & discounts.”
Is this really how we want to be portraying UK higher education, in any market especially what is a mature and established market, the third largest sender of full-time international students to the UK?
Far from portraying the UK as a “lifestyle” destination and cutting the cost of our world-leading degree programmes, we should change direction and promote our world-leading graduate outcomes.