Tag: recruitment

How do students find their ideal university?

“Students are wary of university marketing gimmicks, and do not pay any heed to them”

Students researching to study at international universities are pretty selective about the sources of information on which they rely.

In recent research done by Media Minds, they found that students rely significantly on verified student reviews on independent websites. Verified student reviews are a vital part of deciding on a university.

Trusted Sources for Students

The only more credible source of information for students is feedback from people they know personally. Since student reviews have started influencing decisions for students as to which courses to study or which university to enrol in, verified student platforms are now playing a great role. In fact, verified student reviews are as trustworthy as the University website. That’s a big thumbs up to these trusted student review sites.

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Tips on How to be Successful in Vietnam – A Quick Guide for HEI’s

“Successful recruitment strategies in Vietnam require a lot of patience”

Hosting a thriving economy underpinned by population growth of 1% annually, in demographic terms, Vietnam is currently in a golden age. 

This ‘golden age’ features a young population eager to study overseas. Furthermore, unlike other regional countries, Vietnam is not expected to be overly affected by an ageing population for another two decades. Such conditions make Vietnam an engine of future growth and a worthy addition to an institution’s portfolio; but how can HEI’s make the most of the Vietnam market?

  1. Increase Your Market Visibility

Perhaps the most important aspect when it comes to recruitment in Vietnam is market visibility. Unless your brand is world famous, without a sustained effort to come to market you will struggle to make much ground in what is an increasingly competitive market. The most successful institutions in Vietnam are the institutions that recognise this and visit at least a 3/4 times per year.

If your institution is working on a tight budget, you’d be best off planning these visits around the same time as exhibitions so you can be on hand to assist with follow up of student leads. Another visit later in the cycle to help with the conversion of offer holders goes a long way, too.

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