Tag: strategy

Tips on How to be Successful in Vietnam – A Quick Guide for HEI’s

“Successful recruitment strategies in Vietnam require a lot of patience”

Hosting a thriving economy underpinned by population growth of 1% annually, in demographic terms, Vietnam is currently in a golden age. 

This ‘golden age’ features a young population eager to study overseas. Furthermore, unlike other regional countries, Vietnam is not expected to be overly affected by an ageing population for another two decades. Such conditions make Vietnam an engine of future growth and a worthy addition to an institution’s portfolio; but how can HEI’s make the most of the Vietnam market?

  1. Increase Your Market Visibility

Perhaps the most important aspect when it comes to recruitment in Vietnam is market visibility. Unless your brand is world famous, without a sustained effort to come to market you will struggle to make much ground in what is an increasingly competitive market. The most successful institutions in Vietnam are the institutions that recognise this and visit at least a 3/4 times per year.

If your institution is working on a tight budget, you’d be best off planning these visits around the same time as exhibitions so you can be on hand to assist with follow up of student leads. Another visit later in the cycle to help with the conversion of offer holders goes a long way, too.

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The Role of a PR practitioner in the field of Education

“We live in a ‘post-truth’ era where our school’s image can easily swan around myths that ought to be debunked”

Not too long ago, I was at an international educational conference presenting on successful PR strategies that could be implemented in an academic setting.  Before I dived into my five effective and promising strategies, I found myself at odds with the reaction of my attendees. I know I wasn’t saying anything out of the ordinary and surely my presentation was based on my PhD research in PR and the field of international education.  

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