Using your university website as a recruitment tool
“A smooth mobile-responsive website acts as a trust signal for students, encouraging them to find out more about your institution”
Recent research from UniQuest revealed that 91% of international offer holders at partner institutions were “stealth applicants”, meaning they made no contact with the institution before applying. What’s more, over half of the students only used the university website when deciding on where to study.
Prospective students often use multiple sources of information and more than one device, which can make tracking their journey to application incredibly difficult. Universities must increasingly invest in sophisticated multi-channel tracking and attribution modelling, in order to gain insightful data on students and leverage the information sources that influence applications.
However, the research also highlights the importance of providing students with informative and engaging content across your website, as well as an excellent user experience. Some universities are already taking advantage of this, with the University of Sussex and Keele University both launching new websites for their respective International Study Centres.