How to support and attract European students post Brexit

“Marketing of British higher education institutions needs to be relevant in this time of disruption”

The United Kingdom’s departure from the EU is a complex and controversial political process, now extended until January 2020. We are the second most popular study destination in the world for international students, behind the US, with almost 460,000 international students in 2017/18, with 30.3% of these coming from the EU.

Clearly, international students are very important to the UK’s higher education sector. Although Brexit should not concern European students currently studying in the UK up to Autumn 2020, as they will be granted “home status” by the government, it does pose a difficult level of uncertainty for European students going forward. Students who arrive after we leave the EU will need to apply for European temporary leave to remain in the event of a no-deal Brexit.

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