” This dataset in the time of COVID-19 can prove to be a useful tool in gaining a better understanding of some of the extraordinary changes”
The international education sector is dealing with a period of uncertainty, complexity and confusion, unlike anything we’ve known before, writes Keri Ramirez, managing director of Australia based consultancy firm, Studymove.
To mitigate the uncertainty created by COVID-19, this month we looked at a different data source which we thought would help support education providers in their current and future decision making.
Google Trends analyzes a portion of the three billion daily Google searches and provides data on geospatial and temporal patterns in search volumes for specific terms. It is a useful tool to assess the change in the intentions of individuals based on their online search activity.
The power of Google trends is the ability to report real-time insights on what the audience is thinking. This dataset in the time of COVID-19 can prove to be a useful tool in gaining a better understanding of some of the extraordinary changes affecting the international education sector worldwide.