How to win international students with a mobile-first approach

“Mobile content and understanding how international students communicate is key to attracting top applicants”

Global student mobility has never been higher: there are now almost five million international students around the world at various stages of their studies.

However, despite an increase in student numbers between 1995 and 2010, growth has slowed and there is huge competition between schools, colleges and universities. Students can now pick from an ever-expanding number of establishments around the world, as well as highly respected courses online.

As applicants use technology to do everything from researching schools right through to completing their applications, it is crucial that establishments provide a high-quality digital experience, which reflects the content and experiences that students engage with daily.
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