“This type of sudden closure is awful for the whole industry, and at the end of the day it is the students and agents that we need to consider”
The sudden closure of Language in London, one of the three English language schools until recently that made up Language in Group, shocked the UK’s ELT sector last month. Here Margie Barker, director of Language in Totnes and Language in Group, reflects on the closure and the state of the industry.
Up until quite recently, my own school in Totnes, along with the Dublin school of Kevin Kheffache and Language In London, had been cooperating and pooling our sales and marketing efforts. This was primarily driven by the hope that that by combining our efforts our three smaller schools may be able to compete better with the big players in what is a very competitive and difficult market. We had recently decided to discontinue with this and return to working completely independently because the costs outweighed the benefits and our experimental cooperative simply didn’t work!