Category: Language travel

TOEFL’s rapid retreat from Vietnam: How computerisation allowed IELTS to dominate

“Let this be a warning to educational technologists…no matter how dominant a stake you hold, you serve the market and it could eat you for lunch”

The computerization of the TOEFL exam allowed the IELTS to dominate Vietnam, says Deren Temel, Manager of International Development at SEAMEO RETRAC in Ho Chi Minh City.  In this week’s PIE blog, Temel discusses “the TOEFL exam’s self-inflicted collapse” in Vietnam, and asks readers to lend their insight in the comments. 

Before we get into the strategic disaster that dethroned the TOEFL exam’s dominant position in Vietnam’s English credentials market, lets set a few things straight. Credentials are certificates, exam scores, or degrees that describe someone’s prior learning and/or skill level. The international recognition of credentials allows students to continue their education across borders.
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ALTO pricing initiative and the threat of commoditisation. Is there really a risk?

“Plenty of schools nowadays fall into the trap of making assumptions about what students need, offering the broadest range of options possible”

The language travel industry is trying to get a step ahead by standardising the method schools use to deliver pricing to agents across the globe. Caetê da Silva, social business designer at Taea ry, writes about how ALTO’s plan for an industry standard for language travel bookings could help schools to innovate.

I remember a few years ago I was discussing this issue with some industry colleagues, including Mr. Carlos Robles (former BELTA president). By the time my main question was: Why do agents have to, one by one, input several pricing systems for the same school, many times during the year, manually?
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