Category: Europe

Why getting the university digital experience right will attract more international students

“Students expect their university’s digital experiences to be as good as services like Facebook, Amazon or Netflix”

Historically a strong university brand has to a certain extent guaranteed student numbers and in turn high National Student Survey scores, but for the current TikTok generation of students who expect high-quality and personalised digital experiences in every aspect of their lives, their education is no exception.

Yet despite the Covid pandemic accelerating the move to digital, most UK universities are still not offering what students would regard as ‘state of the art’ digital experiences. The result – a digital experience gap between what students expect from their universities and what is being offered.

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New minimum standards for boarding schools – view from the Guardianship sector…

“Key commercial organisations in the sector agree that closer collaboration will be needed between schools and guardians once the new standards are in place”

The Department for Education’s updated National Minimum Standards for Boarding Schools will come into effect from September 5 2022 and apply to boarding schools in England.

The document contains 23 Standards across all areas of governance, including: boarding provision; health and wellbeing; safeguarding & health and safety. One of the major changes of the updated NMS is a new standard dedicated to educational guardians.

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Higher education needs international student engagement more than ever – and the solution is clear

“Set up right, chatbots in higher education can handle over 80% of all queries”

International student engagement is crucial to higher education, from the first touch to the last. Each interaction is vital – from engaging with prospective students to support admission targets, to connecting with current students to ensure they feel supported and don’t add to the worryingly-high dropout rates.

However, many departments are struggling to connect with international students, and it’s having a clear and damaging effect. In the 2020-21 academic year, the number of international students at US colleges fell by 15%, according to the Institute of International Education and the US Department of State’s Bureau of Educational and Cultural Affairs.

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Schools wanting to compete for top international faculty need robust integration strategies

“Faculty willing to migrate to work for you are usually happy to relocate to work for your competitors”

Growing diversity has been a key objective in the business world for a few decades now, as international corporations realise bringing a mix of people to the table introduces fresh ideas and allows for continuous innovation.

It’s been no stranger to the higher education sector either, especially for institutions that teach business and management. From the executive level down to bachelor courses, having a diverse cohort of students and participants has been (rightly) deemed an important issue.

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The challenge of attracting international students in an increasingly competitive marketplace

“Universities might not be corporate entities, but they do need to adopt a business mindset to compete successfully”

How can universities in the UK protect themselves from losing ground to other countries hungry to encourage more applications from international students?

Although currently sitting at number two in the global rankings, the higher education sector is facing rising competition from other nations keen to maximise the income and enrichment that international students bring to campuses. And the stakes are high, writes Ian Anderson, Global Enterprise Architect at Ellucian.

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A UK degree in the UK or in China? Exploring Chinese students experiences and motivations

“Many education providers have started to think about alternative ways to allow their international students to receive in-person support and experience a physical learning environment”

The Covid-19 pandemic has posed important challenges but also proposed new opportunities and solutions to international education.

Most students worldwide have had to spend most of the past two years studying remotely, which has raised pressing questions about value for money, in particular for international students, and about the quality of the student experience.

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What will global student mobility look like post-pandemic?

“We have outlined four key focus areas which can help benchmark your internationalisation strategy against rapidly changing market dynamics”

As we move beyond the Great Lockdown into the new normal, the challenge of attracting and engaging international students is no longer the same.

Covid-19 disruption has forced universities to think outside the box and build a more diverse international student pipeline, but what will global student mobility look like in three years’ time and which markets should recruiters prioritise?

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Personalisation is becoming essential in intentional recruitment

“Aspirations are shaped in early years with more than one in 10 international students considering HE abroad before their eleventh birthday”

The past two years have undeniably presented significant barriers to international student mobility. Closed borders, digital learning, social unrest, virtual outreach, visa uncertainties and geopolitics to name but a few – but, far from hitting the panic alarm, millions of students continue to follow their dream of studying overseas.

Within UCAS’ new report, published today in collaboration with the US-based non-profit organisation College Board which delivers programs like the SAT and Advanced Placement, we estimate that during the pandemic, over 155,000 international students chose the UK as their destination of choice and begun their studies. The global HE marketplace appears to have weathered the Covid storm.

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Chinese students are keen to study in the UK but want greater choices – is ‘HyFlex’ learning the future?

“As China begins to emerge from the pandemic, it is important to understand the future for UK China International Education”

Research commissioned by Study Group shows rebounding demand from Chinese students to broaden their horizons at UK higher education institutions. However, the study makes clear there won’t be a return to pre-Covid times – education providers will need to employ innovative approaches to unlock future opportunities, writes James Pitman, Study Group’s managing director UK and Europe.

Unlike the often-fragile relationship between countries and governments, education provides a unique opportunity for students worldwide build solid relationships in a supportive and open environment. Tertiary institutions in the UK have traditionally held high appeal for many Chinese students and their parents. With China representing a fifth of the world’s population and a rapidly growing economy, the UK and China have one of the world’s most important international education relationships.

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The Turing Scheme: new horizons for international student mobility

“Given the far-reaching benefits of international experience, it’s vital as many young people as possible have the chance to access it”

‘We can see only a short distance ahead, but we can see plenty there that needs to be done.’ So said the pioneering mathematician and computer scientist, Alan Turing, in whose honour the Turing Scheme – the UK Government’s global programme to study and work abroad – is named.

It’s a quote that seems to speak to our times: the uncertainty that has defined recent years and the global challenges ahead. Turing himself studied abroad and, as applications open for this year’s funding, I hope he would forgive me for borrowing his words to reflect on the key challenges and priorities in international student mobility.

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