Tag: Vietnam

Tips on How to be Successful in Vietnam – A Quick Guide for HEI’s

“Successful recruitment strategies in Vietnam require a lot of patience”

Hosting a thriving economy underpinned by population growth of 1% annually, in demographic terms, Vietnam is currently in a golden age. 

This ‘golden age’ features a young population eager to study overseas. Furthermore, unlike other regional countries, Vietnam is not expected to be overly affected by an ageing population for another two decades. Such conditions make Vietnam an engine of future growth and a worthy addition to an institution’s portfolio; but how can HEI’s make the most of the Vietnam market?

  1. Increase Your Market Visibility

Perhaps the most important aspect when it comes to recruitment in Vietnam is market visibility. Unless your brand is world famous, without a sustained effort to come to market you will struggle to make much ground in what is an increasingly competitive market. The most successful institutions in Vietnam are the institutions that recognise this and visit at least a 3/4 times per year.

If your institution is working on a tight budget, you’d be best off planning these visits around the same time as exhibitions so you can be on hand to assist with follow up of student leads. Another visit later in the cycle to help with the conversion of offer holders goes a long way, too.

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TOEFL’s rapid retreat from Vietnam: How computerisation allowed IELTS to dominate

“Let this be a warning to educational technologists…no matter how dominant a stake you hold, you serve the market and it could eat you for lunch”

The computerization of the TOEFL exam allowed the IELTS to dominate Vietnam, says Deren Temel, Manager of International Development at SEAMEO RETRAC in Ho Chi Minh City.  In this week’s PIE blog, Temel discusses “the TOEFL exam’s self-inflicted collapse” in Vietnam, and asks readers to lend their insight in the comments. 

Before we get into the strategic disaster that dethroned the TOEFL exam’s dominant position in Vietnam’s English credentials market, lets set a few things straight. Credentials are certificates, exam scores, or degrees that describe someone’s prior learning and/or skill level. The international recognition of credentials allows students to continue their education across borders.
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Meet the new boss, similar to the old boss: new agent regulations unveiled in Vietnam

“It will take a while before the ‘Wild West’ becomes less wild”

Vietnam is a country in flux and the international education sector is no exception. In fact, it is a case study of changes and reforms. Mark Ashwill, the MD of Capstone Vietnam, looks at the current regulatory system for education agencies and what consultants must do to succeed in this exciting market.

Here’s how a typical scenario plays out: the government will attempt to address a concern or deficiency through a policy change. If the desired result is not achieved, or there are negative consequences, the policy will be rescinded and replaced by another. Such is the case with certification requirements for education agents. This reflects Vietnamese flexibility and the never-ending search for workable solutions to vexing problems.

Out with the Old and In with the New – After an interlude

In August 2016, I wrote about a policy that was implemented in 2014 in response to a decision on the Regulation of Overseas Study of Vietnamese Citizens, issued by the prime minister of Vietnam in January 2013. Of particular interest to education consulting companies was chapter three, entitled Management of Overseas Study Services. This section stipulated that education agents would henceforth need to meet certain requirements related to staff qualifications, official certification, and financial capacity “to ensure the settlement of risk cases.”

The stated purpose of these regulations was to raise the standards of practice and improve the quality of service by regulating educational consulting companies on some level. In a December 2014 article, I noted that as with all new approaches, it will take a while before the ‘Wild West’ becomes less wild, less greedy and more responsive to the needs and demands of its clients and higher education partners. This type of certification is a step in the right direction.

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Breaking into Cambodia: Asia’s new tiger economy

“Cambodia, which was once a country synonymous with conflict and poverty, now has one of the fastest growing economies in Asia”

An economic transformation, demographic change and greater access to digital resources are all driving demand for study abroad among Cambodian students. Mark Ashwill, managing director of Capstone Vietnam, shares why the market is ripe for overseas institutions looking to recruit international students, and what they should consider when they do.

Cambodia, which was once a country synonymous with conflict and poverty, now has one of the fastest growing economies in Asia. The country’s gross domestic product has grown by 7% or more each year since 2011 and is expected to maintain that pace through 2017, according to Asian Development Outlook 2016, produced by the Asian Development Bank.

The country has embraced the “factory Asia” model of economic growth, deploying low-cost labor to manufacture products for export. As the price of labor increased in the People’s Republic of China and other Asian countries, Cambodia was able to attract many of these investors, especially in the production of garments and footwear for export.
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Dr. Mark Ashwill is managing director of Capstone Vietnam, a full-service educational consulting company in Viet Nam with offices in Hanoi and Ho Chi Minh City (HCMC). Ashwill blogs at An International Educator in Viet Nam.

Washington State & Vietnamese Students: A Story of Requited Love

Mark Ashwill, Managing Director of human resource development company Capstone Vietnam, writes about one success story of a US state recruiting Vietnamese students.

Washington state’s success in recruiting Vietnamese students is noteworthy.  In 2014/15, there were 27,051 international students studying in WA, a 5.9% increase over the previous year. WA was the 11th leading host of international students in the US. These students and their families contributed $789 million to the state economy, in addition to all of the other tangible and intrinsic benefits they bring to WA, 49 other states and the District of Columbia.
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Dr. Mark Ashwill is managing director of Capstone Vietnam, a full-service educational consulting company in Viet Nam with offices in Hanoi and Ho Chi Minh City (HCMC). Ashwill blogs at An International Educator in Viet Nam.