“Almost 50% of our volunteers decided to study language with us after applying to volunteer with us”
The number of people travelling internationally per year has more than doubled since 1996. If you’re in international education, you’re probably well aware of this reality- and it’s likely benefited your institution greatly. But the questions is: are you truly leveraging the potential of this influx of travellers?
I work at a language school located in a tourist hotspot in China. Founding our English school here was a originally a clever idea because the beautiful surrounding environment has proven to be just as attractive to students as is the quality of our English courses. Later, we opened a Chinese school next door for internationals learning Chinese. As most of these Chinese learners were native English speakers, it created a wonderful language exchange environment for both our English learners and Chinese learners.