How San Mateo CCD Rewrote Its International Education Playbook
“We set out to change that one country as a time and we did just that”
Back in 2012, when we initiated our International Education Program, we quickly realised that those “tried and true efforts” such as fairs, online advertising, joint degrees, satellite campus programs, brochures and web pages, and direct meetings with foreign students were simply not effective.
As a result, we decided to develop our own systematic approach, and in short order, the number of international students went from 80+ to 1,500 today, an increase of over 1,700%. The rate of growth is holding, as we see yearly double digits in growth. In a few short years; we leapt from the bottom and joined the top 30 community colleges in the nation, according to IIE International –a respected source in the world of international education. In 2017, our international students brought in over $40 million to our local economy.
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