Rethink 2020: Five trends to watch

“In these trying times, rather than fret about the future, it’s useful to take a step back and assess”

Recent head-spinning events – raging fires causing university closures in Australia; the UK exiting Europe; and most recently, a coronavirus outbreak bringing global mobility to a standstill – has the international education sector battered as if by a hurricane of headlines, writes Anna Esaki-Smith, Co-Founder and Managing Director of Education Rethink.

While none of these occurrences relates directly to education, they pose fundamental risks to an industry whose very core is rooted in the free movement of people. However, in these trying times, rather than fret about the future, it’s useful to take a step back and assess.

In Education Rethink’s latest report, Rethink 2020: Five Trends to Watch, we go back to basics by examining the foundational undercurrents driving student mobility towards the English-speaking world.

Consider that, in 2019, the total population of international students across the US, UK, Australia and Canada – grew by more than 115,000, according to the latest student visa issuance data.

But focusing on increasing numbers alone is not enough. Where are students coming from? And what are the factors driving those flows?

Read More

Coronavirus: separated families need greater focus

“Families are bearing the brunt of this disruption on both a psychological and practical level, and more must be done to meet their needs”

As the Coronavirus crisis widens geographically, the immediate focus for the boarding school sector is to provide up to date health advice to help keep schools virus-free. However, as Pat Moores of UK Education Guide writes, alongside this issue there is a massive human story. 

As a result of the Coronavirus outbreak, young people are being separated from their families unexpectedly, uncertain when the situation will improve and concerned about their own welfare and the welfare of their families.

We have heard of one Chinese pupil who has donated £750 of her own money to help Wuhan residents, as many of her friends live in the Hubei region and she is very worried about them.

So what about enhanced pastoral care provision during this crisis?

As Caroline Nixon, General Secretary of the British Association of Independent Schools with International Students (BAISIS) says, “anything a school can do to reassure the child and to put into place arrangements that support them emotionally as well as physically is welcome; the most obvious being keeping the school open so that children without good guardians have somewhere familiar to stay.”

Read More

AI use cases that are shifting the higher ed landscape

“Imagine if universities could determine a student’s success or failure outcome before granting them admissions. Well, it’s not as far-fetched as one might think”

As the world of EdTech buzzes with new AI-powered developments, Ashish Fernando, the Founder and CEO of iSchoolConnect, talks about the effect of AI in student engagement, classroom education, student retention, and more.

AI in the higher education sector has been steadily increasing and spanning a broad swath of uses ranging from chatbots to augmented reality and more. Here are six groundbreaking technologies that I think, will change the face of education technology.

  1. Conversational AI for student engagement

Conversational AI isn’t simply limited to Alexa, Siri, Facebook, Google, and similar industries anymore. Universities worldwide are turning to chatbots as a means of student engagement and application management.

The conversational assistants use advanced natural language processing to function seamlessly and help students with information about the university campus, academics, student life, and more. From Georgia Tech’s ‘Jill Watson’ to New York University’s ‘BobCat’, the presence of AI in education technology is evident and the universities are certainly keeping up.

Read More

Work, rest and learn – delivering flexible higher education in Estonia

“Universities across the world have an opportunity to look at how they can use technology to help students balance work and study commitments”

More and more students today are juggling work and family responsibilities alongside their university studies, writes learning development specialist at the Estonian Business School, Marko Puusaar.

Add to this the growing number of students who are looking globally to find the right course or university and you can quickly see why the traits of a typical higher education student are becoming increasingly difficult to define. Expectations are changing too, with demand growing for institutions to provide greater flexibility so that students can study how, when and where they want to.

Higher education is evolving. Universities that make good use of technology can adapt teaching methods much more effectively to attract students from across the world, support them through their studies and respond quickly in the event that their circumstances change.

Read More

Is COVID-19 a moment for online education to take the lead?

“Beyond helping the students and the industry, edtech can also help with the impact of the coronavirus more generally”

As the international education sector grapples with the impact COVID-19 is having on student mobility, Chief Content & Partnership Officer at FutureLearn, Justin Cooke, argues that the technology is available for the education sector to lead the way in combating the coronavirus, both the spread of the virus itself and its impact on learning and economies.

In the US, Chinese students make up over one third of all international students. In the UK, one-third of all non-EU students at British campuses are now from China. And in Australia, Chinese students make up 10 per cent of all students. It is clear that Chinese students represent a significant percentage of international cohorts so it’s no surprise that the education sector, as well as those students, are being impacted by the coronavirus. But the question is what are we going to do about it?

With the coronavirus and the related travel bans, many Chinese students can’t enter the countries they are supposed to be studying in. This impacts their studies, of course, but also the economies of those countries.

Read More

TNE must deliver portable qualifications that will be recognised internationally

“At times, regulations developed to safeguard students and societies… can hinder the achievement of the very benefits associated with TNE”

Cross-border cooperation and coordination are needed to reap the full benefits of transnational education, writes Fabrizio Trifiro. Fabrizio is the recently-appointed Head of Quality Benchmark Services at UK NARIC and was formerly at the UK QAA where he led on the quality assurance of TNE.

From my experience in the external quality assurance of UK TNE over a number of years, I appreciate the key challenges and opportunities facing TNE providers, students, and sending and receiving countries’ authorities; and also some of the priorities to focus on, to fully achieve the benefits that can come from TNE.

The challenges of TNE are several, but it is with a firm sight to its potential benefits that they need to be looked at. TNE is a way to make available education programmes to people who would not otherwise be able to access them because they are unwilling or unable to move internationally, be it for financial, family, work, or visa-related reasons.

TNE has, therefore, the inherently progressive potential to widen international access to quality and relevant education, in particular in locations where there is unmet demand, contributing to the development of skills needed to support social and economic development.

Read More

The secret behind Tik Tok success every student marketer needs to know

“You don’t have to reinvent the wheel, but you do need to think about how your content will work on Tik Tok”

Do you ever find yourself giving Tik Tok one quick look and being totally overwhelmed by the confusing dance routines and ‘Mr Sandman challenges’? Don’t worry, you’re not alone, writes Eleana Davidson, marketing executive at Akero and Natives.

Frantic, fast-moving and creative, Tik Tok is the natural home of Gen Z. But how to include it in your student marketing is a whole other ball game. So what if we told you that there’s a way to access the estimated 200 million+ UK 16-25 year olds currently on Tik Tok and get your brand in front of them in a place where they’re already hyper-engaged and receptive.

In an efficient, simple, clever way, harnessing the know-how of experts 10 years in the student marketing game. All while being cost-efficient and result-guaranteed. Yes, you’d probably say it sounds too good to be true. But it’s not – and it really works.

Let’s take a look at the challenges all student marketers face at one time or another, and give you the secret to overcoming them.

Read More

Universities Launching Pathways Themselves, Part 3

“Too often, we see communication that’s unidirectional from institution to agency”

Part 3 of our 4 part series on pathway programs. For part 1, please click here

In addition to Larry and Rick, who authored blogs #1 and #2, there is another co-author on this blog: Vanessa Andrade is director, International Partnership & Program Development and Deputy Senior International Officer at California State University, Northridge.

In our previous blogs, we noted that if you are thinking about a pathway partner, it is likely you are seeking outside help to overcome internal resource constraints.

Our contention throughout this series has been that much of the value that third-party pathway providers offer can be developed in-house, using a coordinated approach we call the Coordinated International Student Success Infrastructure (CiSSi) model.

Read More

To print, or not to print: that is the question

“Although digital seems to offer several benefits… print media has a very important role in customer behaviour”

Over the past few years, the digital age has had a major impact on how business is done. Many companies in our industry have shifted focus to email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales.

The one medium that is largely overlooked is print media. As CEO of multiple companies embracing the digital age, why do I still believe that print provides incredible marketing opportunities and still has a place today within our education industry?

Read More

Want student-first admissions processes? Look to your student services peers

“When we hewed closely to student needs and perceptions… the international student and scholar community flourished”

Ryan Fleming is a client director with IDP Connect. In this blog, he discusses the importance of institutions paying attention to students’ needs and perceptions when considering new policies or processes.

About nine years ago, I embarked on my international education career by joining the international student and scholar services (ISSS) team at Kent State University in Kent, Ohio. Though I didn’t realise it at the time, my years in Kent would prove formative for the way I approached a subsequent career lane change into the private sector.

At Kent, my role was equal parts strategic and operational: build the systems that would support and nurture students while simultaneously counselling them personally within the framework of that system. For my teammates and me, international orientation involved equal parts planning and delivery: figuring out what students needed to know, when and how they needed to know it, and then being the ones to tell them ourselves.

Read More